Google is forcing marketers to move from Universal Analytics to Google Analytics 4 (GA4) by July 2023. Don't wait to get started; download our guide to migration and jump into a whole new world of insights.
Timing is crucial, and so is process. Learn how to begin the transition to GA4 to set yourself up for success.
The upgrades from Universal Analytics to GA4 will take time to discover. Here's how.
No defaults? No problem. Recreate your favorite reports from Universal Analytics.